We started designing Pastu in December 2024 around one simple question: how do you make managing cattle on grass more precise, measurable and efficient?

The idea came from seeing how many decisions about pasture, cattle and day-to-day management still ran on experience, notebooks and scattered information. From there, we set out to build a platform that puts data at the center of every decision a producer makes.

In 2025, the idea left the drawing board and went out to the farms. Early on, we landed our first customers and started building Pastu alongside people who work cattle every day.

Working that closely with them showed us what really matters in an operation: tools that stay simple in the field, information you can trust, and help making better decisions without making the work more complicated.

As we used more and more satellite imagery, we went beyond just putting maps on a screen. We have kept working to make our pasture data more precise and more accurate.

The goal became turning what the satellite sees into information that is actually useful for grazing management: vegetation vigor, how each area is changing, and indicators that help you understand how the pasture behaves over time.

On our journey, we got to visit one of the largest ranches in Brazil and Latin America. More than touring a big operation, we went to learn how fast, organized and productive cattle work actually gets done.

We watched up close how the pens and the chute run, how quickly cattle are handled, how the facilities are organized and how grazing is planned at large scale. That experience broadened our view of how technology, data and day-to-day operations have to work together.

Along the way, we also built relationships with partners and focused part of our work on cattle ranching in the Pantanal — a region with its own character, huge expanses of land and a production model that is mostly extensive grazing.

The Pantanal put us up against one of the most interesting challenges in the cattle business: bringing technology to operations where distance, logistics, seasonality and complex cattle handling demand tools that actually work in the field.

Pastu's growth also took us beyond the farm gate. We were selected for the Plug and Play accelerator, one of the leading global platforms for innovation, connecting startups, corporations and investors.

The program grew our network, sharpened our strategy and helped us see Pastu not just as a management tool, but as technology infrastructure for a cattle industry that is increasingly connected, productive and traceable.

In our next stage, we received an investment of more than R$500,000 (Brazilian reais) from Microsoft to speed up Pastu's development.

The funds are going into strengthening our technology infrastructure, expanding our use of artificial intelligence, processing data and satellite imagery, and making our traceability systems more precise.

It is an important step toward turning everything we have learned on the farm into a platform that can run at scale and keep pace with the cattle business as it evolves.