Attention
Santa Maria Dairy
Production dropped 18% over the last 7 days.
Estimated impact
−420 L/day
Prima — Milk Intelligence
The intelligence behind your milk supply.
From the farm to the plant, Prima turns production, quality, pickup and hauling data into real-time operational intelligence.
The problem
Your milk supply can't run on spreadsheets, text messages and guesswork.
Dairy processors make decisions every day with information that is often scattered across producers, haulers, labs, systems and spreadsheets.
Low predictability
How much milk will you have tomorrow?
Scattered data
Information spread across different systems and channels.
Inefficient hauling
Routes planned without the full picture of your milk supply.
No real insight
The plant has data, but can't always turn it into decisions.
Scattered data
Spreadsheets
Text messages
Lab results
Siloed systems
PRIMA
Intelligence
Smarter decisions
Today's milk volume forecast
Routes optimized by volume
Quality and production alerts
Operations view
See how Prima cuts costs across your operation:
prima.pastu.agr.br
Prima Intelligence
Data isn't enough. Prima makes sense of it.
Same logic as the dashboard: turn what's happening in the field into an actionable alert for the right team.
Prima Intelligence
Operational recommendations feed
Opportunity
12 producers
Up 14% on average over the period.
Estimated extra volume
+1,280 L/day
Adjust
Route 07
Running at just 51% of capacity.
Prima recommends
Rework the route
Every alert ties together the data, the impact and the recommended action.
3 items need action today9:41
Good morning,
Santa Maria Dairy
My production
0 L/day
Last 14 days+5.1%
Average
1,180 L/day
Cows in milk
84
Milk per cow
14.8 L
Quality
92/100
Next pickup
2:30 PM
Connected producers
Connect every producer to your plant's operation.
Producers get a clear view of their own operation, and your plant gets structured, up-to-date data from every farm.
All in the producer app
Production
Herd
Quality
History
Milk checks
Alerts
Smart logistics
Less driving. More milk per route.
Same logic as the dashboard: compare the current route with the optimized one and see the direct impact on distance, time and operating cost.
Route 04
Pickup scenario
Forecast volume on this route
1,840 L
Farms
4
Distance
112 km
Truck utilization92%
Estimated route time
2 hr 46 min
Current route
Smart routing
Prioritized by available volume, pickup window and the shortest distance between farms.
Traceability
From farm to plant. Every drop has a story.
Every step of collection logged with time, source and who handled it — in an auditable timeline.
LOT #L-2408-0031
Santa Maria Dairy → Central Creamery
8:04 AM#01
Producer
Producer #0841 identified
8:06 AM#02
Farm
Santa Maria Dairy · Lot 03
8:12 AM#03
Milking
Milking started
9:06 AM#04
Volume
620 L recorded
9:40 AM#05
Quality
Sample sent to the lab
10:32 AM#06
Pickup
Milk picked up · Tank 02
10:47 AM#07
Route
Route 04 in transit
11:48 AM#08
Plant
Arrived at the plant
Immutable records for every lot: source, volume, quality, pickup and transport — ready for audits and quality programs.
Your milk supply already generates data.
Now turn that data into intelligence.
Bring the same view you saw in the dashboard to your whole operation: clear, actionable and in real time.